Urban Hiking徒步運(yùn)動(dòng)的出行意愿實(shí)證研究

An Empirical Study of Urban Hiking Willingness

中國(guó)體育研究 / 2024,6(4)：581-589 / 2025-01-10 115 114

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• 作者： 賈茨寶1      王金鵬1      向明霞1      張位中2      劉勇2     
• 單位：

  1．成都大學(xué)體育學(xué)院，成都；
  2．四川旅游學(xué)院旅游文化產(chǎn)業(yè)學(xué)院，高原山地旅游裝備與智能技術(shù)實(shí)驗(yàn)室，成都

• 關(guān)鍵詞： 城市遠(yuǎn)足；徒步運(yùn)動(dòng)；出行意愿
• Urban Hiking; Hiking exercise; Travel intention
• 摘要： 戶外運(yùn)動(dòng)是體育運(yùn)動(dòng)的重要構(gòu)成部分，徒步運(yùn)動(dòng)作為其關(guān)鍵分支，在快速發(fā)展的背景下極具研究?jī)r(jià)值。本研究基于計(jì)劃行為理論，運(yùn)用SPSS27.0.1軟件，以UrbanHiking（以下稱“城市遠(yuǎn)足”）徒步者為研究對(duì)象，從人口統(tǒng)計(jì)學(xué)特征、態(tài)度、知覺(jué)行為控制等五個(gè)方面，探討對(duì)出行意愿的影響。通過(guò)相關(guān)性分析、獨(dú)立樣本t檢驗(yàn)、單因素方差分析及回歸分析，探究不同性別、受教育程度的城市遠(yuǎn)足徒步者在出行意愿上的差異。研究發(fā)現(xiàn)，各維度與出行意愿呈較高正相關(guān)；不同性別、受教育程度的城市遠(yuǎn)足徒步者的出行意愿差異顯著；知覺(jué)行為控制與市場(chǎng)營(yíng)銷對(duì)出行意愿無(wú)顯著影響。本研究引入城市遠(yuǎn)足徒步運(yùn)動(dòng)相關(guān)理論，助力其向大眾化、普及化、全面化發(fā)展，為后續(xù)研究奠定理論基礎(chǔ)。
• Outdoor sports are an important component of sports, and hiking, as a key branch, has great research value in the context of rapid development. This study is based on the theory of planned behavior and uses SPSS 27.0.1 software to investigate the impact of demographic characteristics, attitudes, and perceived behavioral control on travel intention among urban hikers. By conducting correlation analysis, independent sample t-test, one-way ANOVA, and regression analysis, this study aims to explore the differences in travel intention among urban hikers of different genders and educational levels. Research has found that there is a high positive correlation between various dimensions and travel intention; There are significant differences in travel intentions among urban hikers of different genders and educational levels; Perceived behavioral control and marketing have no significant impact on travel intention. This study introduces theories related to urban hiking and trekking to help it develop towards popularization, accessibility, and comprehensiveness, laying a theoretical foundation for subsequent research.
• DOI： https://doi.org/10.35534/scps.0604062
• 引用： 賈茨寶，王金鵬，向明霞，等．Urban Hiking徒步運(yùn)動(dòng)的出行意愿實(shí)證研究［J］．中國(guó)體育研究，2024，6（4）：581-589．