基于消費心理層次的景區文創產品設計和研究

Design and Research of Scenic Area Cultural and Creative Products Based on Hierarchies of Consumer Psychology

社會科學進展 / 2025,7(1)：1-4 / 2025-01-20 88 159

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• 作者： 張致碩      李嘉儀      呂子弋      朱航      楊雙越     
• 單位：

  張家口學院，張家口

• 關鍵詞： 文創產品設計；消費心理層次；行為模式分析；景區文化傳承
• Tourism development; Cultural heritage; Consumer psychology; Experiential consumption; Creative product design
• 摘要： 隨著旅游業的蓬勃發展，景區文創產品作為文化與旅游深度融合的載體，其重要性日益凸顯。體驗消費時代的到來使消費者對生活品質的追求遠超生存需求。文創產品作為一種形式多種多樣的物質載體，也在某種程度上滿足了人們的精神需求。由此，面對當下文化市場與消費者的雙重需求，研究消費心理的相關知識，對景區文創產品的市場發展和文化傳播都起到至關重要的作用。本研究以消費心理層次為視角，通過對消費者的本能層次、行為層次來詳細闡述消費者購買文創產品時所表現的心理狀態和行為模式，并以消費心理為基本立足點進行闡釋。以文化市場和設計的結合為切入點，以促進文化健康發展和正確引導消費心理為目標，深入剖析消費心理與景區文創產品設計之間的關系。
• The burgeoning growth of the tourism sector has underscored the significance of cultural and creative products (CCPs) in scenic areas as a means to integrate culture with tourism experiences. As we enter an era characterized by experiential consumption, consumer expectations have transcended basic survival needs to encompass a heightened pursuit of quality of life. This study explores the influence of different levels of consumer psychology on the design of CCPs within tourist attractions. By examining how varying psychological factors shape consumer preferences, this research seeks to highlight the importance of aligning product design with the evolving demands and aspirations of consumers. Understanding these dynamics can guide designers and marketers in crafting CCPs that not only preserve and promote cultural heritage but also provide meaningful and memorable experiences for visitors.
• DOI： https://doi.org/10.35534/pss.0701001
• 引用： 張致碩，李嘉儀，呂子弋，等．基于消費心理層次的景區文創產品設計和研究［J］．社會科學進展，2025，7（1）：1-4.